Take the Mystery out of Booth Selection and Development
This tool has been developed to assist you with selecting the best suited booth for you.
View the five booth types and discover techniques to attract the maximum number of buyers from your target audience to meet your goals.
Select a booth type for visual examples, definitions and tips on maximizing your buyer interactions whilst building an effective exhibit that sells. Also, for insider information on marketing and cost-saving techniques click on the General Tipstab.
Should you require assistance with the booth types available to you as an exhibitor in one of SSG’s events please contact Customer Service.
PERIMETER booths are INLINE booths along the perimeter walls of the exhibition venue.
TIP: Take advantage of the higher back wall height restrictions to allow more design options to attract buyers to your booth. Maximize this height allowance to increase exposure – e.g. hanging your signage along the back wall of your booth which will appear higher than your neighbours in regular inline booths.
A PENINSULA booth is exposed to an aisle on three sides and is comprised of a minimum of 4 booths at least 6m deep. There are two types of peninsulas:
- One which backs up to INLINE booths (a PENINSULA booth that backs up to inline booths has certain restrictions designed so the booths behind are not blocked) and
- One which backs up to another peninsula, also referred to as a “split island booth”. Be sure to discuss possible alterations to the booth behind your split island booth with your sales representative.
TIP: PENINSULAS have more visibility because they are open to traffic on three sides. PENINSULAS also have more flexibility regarding height options and booth design and layout. Maximize the height allowance to increase exposure by hanging signage on the back wall or hanging from the ceiling directly over your booth.
INLINE booths generally have only one side exposed to an aisle and are arranged in a series along a straight line.
TIP: Inline booths have specific height restrictions to ensure your neighbours have visibility. Be sure to design your booth within these regulations so height adjustments do not need to be made on site.
An ISLAND booth is a booth that is 6m X 6m or larger and is exposed to traffic from all four sides.
TIP: Maximize traffic exposure from all four aisles by leaving all four sides open when designing your booth. This will maximize entrance options into your booth from the aisles.
A CORNER booth is exposed to an aisle on 2 sides. There are two types of CORNER BOOTHS:
- One which backs up to linear booths (a CORNER booth that backs up to inline booths has certain restrictions designed so the booths behind are not blocked) and
- One which backs up to another CORNER booth.
TIP: CORNER’s have more visibility because they are open to traffic on two sides. CORNER’s also have more flexibility regarding booth design and layout.