WHY THE EIDFest?

YOUR BRAND DESERVES TO BE SHOWCASED AT THE
MARKET’S LARGEST EXCHANGE PLATFORM

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   Meet your market under ONE ROOF             

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Make Valuable Connections

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ESF Delivers

CELEBRATING 10 YEARS OF SUCCESS

The EID SHOPPING FESTIVAL is a highly targeted exhibition, developed to attract qualified groups of the buying public through the door, enabling you to interact with them, face to face in an environment which is relevant to their needs and in which they are comfortable.

After 10 years, the EID SHOPPING FESTIVAL has become a label in its own right and a veritable event. It is the only fair in Johannesburg capable of uniting over 40,000 visitors from all over the country in the same place, at the same time.

The EID SHOPPING FESTIVAL brings together all the industry’s key players at the heart of South Africa, giving brands from all over the world, with Exhibitors from Australia, Dubai, Egypt, India, Iran, Jordan, Saudi Arabia, Syria, Turkey & the United Kingdom an opportunity to reach a highly sought after target market and the opportunity to get informed and inspired while enjoying an exceptional weekend.

bigger and better 2020

Days

Years Of Success

Booths

Sqm

Visitors

EID SHOPPING FESTIVAL WORKS HARDER

To Deliver Opportunities and More Value

The EID SHOPPING FESTIVAL seeks to assist companies to make Connections, Communicate their proposition and effectively do business. Exhibiting at the EIDFEST is one of the quickest, cost-effective ways to reach new customers. There’s no marketing tool more proficient for winning new business than an OTC EXHIBITION which brings you face to face with your target market in an atmosphere of business expectation.

From 9 – 13 April 2020, you will benefit from a prestigious showcase and have the opportunity to promote your brand and meet customers in an elegant, festive and welcoming atmosphere.
Want to exhibit at the show?

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Book Now

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Floor Plan

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Added Value

Why Exhibit?

EIDFEST, AN ICONIC EVENT

EID SHOPPING FESTIVAL DELIVERS

The EID SHOPPING FESTIVAL delivers more to concurrently achieve a host of your sales and marketing objectives including:

+ Direct Sales – Present your EID Collections and obtain initial market share
+ Brand Building – Showcase your brand in a creative way
+ Sampling & Launching of new products – Create or raise market awareness
+ Researching the Market and Meet clients from all over South Africa.
+ Database Building – Network with new customers & potential distributors.
+ Maintain relationships with your existing customers.
+ Strongest ….. Participating in the EID SHOPPING FESTIVAL also means benefiting from a Powerful       Promotion campaign unique to the market.

21 Goals that the EID SHOPPING FESTIVAL

can help you achieve

SALES

+ Generate warm sales leads
+ Make direct sales
+ Build and Collate a contact database

BRAND BUILDING

+ Create or raise market awareness

+ Establish or Reaffirm your brand presence

+ Educate by demonstrating

+ Boost financial analyst/investor

perceptions

+ Develop new markets

CUSTOMER RELATIONSHIP

+ Build new relationships whilst maintaining existing ones with

+ Educate customers on a one on one basis

+ Up-sell and cross-sell customers

+ Collect customer testimonials

+ Re-sell lapsed customers

CHANNEL SUPPORT

+ Identify and recruit new distributors thus growing and developing your brand

+ Support your sales channels

+ Build your reputation as a partner

MARKET RESEARCH

+ Market test a new product
+ Research your marketing campaign
+ Test market awareness and perceptions

MEDIA RELATIONS

+ Get on the ‘media radar’/generate coverage

+ Build relationships with key editors and journalists