Why Exhibit?



Your brand deserves to be showcased at the market’s largest exchange platform.

The EID SHOPPING FESTIVAL is a highly targeted exhibition, developed to attract qualified groups of the buying public through the door, enabling you to interact with them, face to face in an environment which is relevant to their needs and in which they are comfortable.

  • After 9 years, EID SHOPPING FESTIVAL has become a label in its own right and a veritable event. It is the only fair in Johannesburg capable of uniting over 40,000 visitors from all over the country in the same place, at the same time.
  • Because exhibiting at EID SHOPPING FESTIVAL means being part of a community, a family: that of Fashion and wellbeing.
  • Going beyond simply participating at the show, it sends a message to clients that your brand matters, since only the EID SHOPPING FESTIVAL brings together the key players in the market.

From 9 – 13 April 2020, you will benefit from a prestigious showcase and have the opportunity to promote your brand and meet customers in an elegant, festive and welcoming atmosphere.

Want to exhibit at the show? Contact our sales team

The EID SHOPPING FESTIVAL delivers more to concurrently achieve a host of your sales and marketing objectives including:

  • Direct Sales – Present your EID Collections and obtain initial market share
  • Brand Building – Showcase your brand in a creative way 
  • Sampling & Launching of new products – Create or raise market awareness
  • Researching the Market and Meet clients from all over South Africa. 
  • Database BuildingNetwork with new customers & potential distributors.
  • Maintain relationships with your existing customers. 

       Strongest ….. Participating in the EID SHOPPING FESTIVAL also means benefiting from a 

                                     Powerful Promotion campaign unique to the market.

   21 Goals that the EID SHOPPING FESTIVAL can help you achieve

Here are Twenty-one goals that the EID SHOPPING FESTIVAL can help you achieve:


  • Generate warm sales leads
  • Build new relationships whilst maintaining existing ones with  customers
  • Market test a new product
  • Make direct sales
  • Educate customers on a one on one basis
  • Research your marketing campaign
  • Build and Collate  a contact database
  • Up-sell and cross-sell customers
  • Test market awareness and perceptions
  • Collect customer testimonials
  • Re-sell lapsed customers







  • Create or raise market awareness
  • Identify and recruit new distributors thus growing and developing your brand


  • Get on the ‘media radar’/generate  coverage


  • Establish or Reaffirm your brand presence
  • Support your sales channels
  • Build relationships with key editors and journalists


  • Educate by demonstrating
  • Build your reputation as a partner
  • Boost financial analyst/investor 


  • Develop new markets